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Client raised prices 50%

Five-person, seventeen-year-old company.

Situation / problem: 
Company was struggling to make payroll. They had finally developed a product, which they felt could be sold for $8 each. This yielded $4 in gross margin, but this made things tight, financially.

Performed a market assessment and pricing research. Helped company realize their product was worth more in the marketplace than they thought. Coached the principals through a process by which they could assess customers’ perspective on pricing. Mentored principals with the analysis of resultant data – to show the real value of their product.

Value: Real challenges being cost-effectively overcome - for twenty years.