Pricing pressures: Are you competing on price? Is there downward pressure on what you can charge? Are you looking to increase your gross margin, reduce your sales cycle & increase your probability of a sale?

Our pricing services have helped clients deal with downward price pressure, and even helped increase their prices.

Often, our clients perform pricing research before they even start their product development - to ensure they know what the market will bear before spending limited time and resources on product / service development & launch.

Just a few examples:

    - Determined annual fee for a new software product should be $1495, instead of $295! This represents a 5x price improvement (and an 11x improvement in gross margin)!

    - Determined the licensing price of an ASIC should be $12 instead of $8. This 50% improvement in price went straight to the bottom line!

    - Uncovered that the true value placed on a service envisioned by Synergy's client was one tenth the value assumed by our client. This saved our client $30,000 to $40,000 by not developing / launching the new service.

    - Found that client's customers bought for different reasons than Synergy's client thought, thereby enabling the product's price to increase 50% while reducing the sales cycle and adding customers.

    - Through pricing research, we determined that our start-up client could not sustain their business model: The system needed to sell for $50,000 to $70,000 per installation. The market would only bear $6,500. This was performed prior to investment. The company gracefully shut down. (Another great idea that would never work in the marketplace.) Saved the founders years of time and hundreds of thousands of dollars.