Pricing pressures: Are you competing on price? Is there downward pressure on what you can charge? Are you looking to increase your gross margin, reduce your sales cycle & increase your probability of a sale?

Our pricing services have helped clients' deal with downward price pressure, and even helped raise prices.

Often, our clients perform pricing research before they even start their product development - to ensure they know what the market will bear before spending limited time and resources on product / service development & launch.

Just a few examples:

    - Determined annual fee for a new software product should be $1495, instead of $295! This represents a 5x price improvement (and an 11x improvement in gross margin)!

    - Determined the licensing price of an ASIC should be $12 instead of $8. This 50% improvement in price went straight to the bottom line!

    - Uncovered that the true value placed on a service envisioned by Synergy's client was one tenth the value assumed by our client. This saved our client $30,000 to $40,000 by not developing / launching the new service.

    - Found that client's customers bought for different reasons than Synergy's client thought, thereby enabling the product's price to increase 50% while reducing the sales cycle and adding customers.

    - Through pricing research, we determined that our start-up client could not sustain their business model: The system needed to sell for $50,000 to $70,000 per installation. The market would only bear $6,500. This was performed prior to investment. The company gracefully shut down. (Great idea that would never work!) Saved the founders years of time and hundreds of thousands of dollars.