Identified $130,000 worth of savings: Led to $6 million investment

Company: 
Five year-old company.

Situation / problem: 
The company had a hot-selling product (through resellers), but was unable to attract resellers. They were having difficulty attracting new resellers - and could not account for how much they spent on marketing, nor how effective it was.

Effort: 
Through our "Strategic Marketing Program," we were able to quantify their marketing expenditures, their marketing-tactics' effectiveness and what they should do to improve performance while decreasing marketing expenses.

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