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Case Study: Client acquired for $20 million

Company: Twenty-person, 25 year-old company

Situation/problem: The company’s best "run-rate" was at $2.8 million/year. Their competitors were grossing between $30 million and $300 million, and were encroaching on their "sweet spot." They were having difficulty attracting customers, and needed an objective (outside) business perspective to help them get to their next level.

Efforts: A high-level review of their current marketing operations, internal processes, financials, and organization shed light on areas needing serious improvement. Through our Insight Program, and Strategic Planning session, we were able to quickly assess their specific areas of need, and plot a course for corrective actions. These actions included marketing and sales support (through our Strategic Marketing & Interim Executive efforts), and operational & project planning and budgeting. We determined the specific needs of their customers and developed a program to dramatically increase their customer base.

Results: Net profits grew an additional $500,000 (Within three months). Their marketing return on investment increased 80x. Their direct marketing response rates were 25% for prospects, and 40% for current customers. The company had had four offers to be acquired the previous year. After a total of six months, they were provided and accepted a $20 million offer for their company. This represents a 20x increase in the best ($1 million) of four previous offers.


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