- Determined annual fee for a new software product should be $1495, instead of $295! This represents a 5x price improvement, which translated into an 11x improvement in gross margin! (Assessed prior to product launch.)

- Determined the licensing price of an ASIC should be $12 instead of $8. This 50% improvement in price constituted a 100% improvement in gross margin!

- Uncovered that the true value placed on a service envisioned by Synergy's client was on tenth the value assumed by our client. Based on this assessment, the planned technology development ($30,000 to $40,000) was tabled. 

- Determined that customers bought for different reasons than Synergy's client thought, thereby enabling the product's price to increase 50% while reducing the sales cycle and adding customers.

- Through pricing research, we determined that our start-up client could not sustain their business model: The system needed to sell for $50,000 to $70,000 per installation. The market would only bear $6,500. This was performed prior to investment. The company gracefully shut down. (Great idea that would never work!) Saved the founders years of time and hundreds of thousands of dollars.

Value: If you feel you might be (or will be) leaving money on the table,  we can save you a lot of time and money... and perhaps gain you significant gross revenue, margin, and increase your profitability!

(c) 2008 Synergy Consulting Group, LLC