entrepreneurial success is an awesome challenge somewhat akin to climbing Mt.
Everest. This book can serve as your wise and trusted 'Sherpa' on this formidable journey.
The Guide distills an enormous amount of information, wit, and wisdom into a highly
readable digest for the entrepreneur.
Its snappy style will capture
your attention and keep it focused on straightforward and pragmatic concepts and
activities. Marks thoughtful compilation will help you navigate the treacherous
waterways of new enterprises. If you want to start, grow, and manage a new business, this
book is a 'must read.'
The text is extremely well organized with
thoughtful diagrams, examples, checklists, and practical tools for the entrepreneur. In
addition to its comprehensive content, the material is organized so that targeted chapters
address specific issues or concerns.
Most importantly, this book does NOT make false
assurances about 'success' factors in starting and building your own company. Instead,
Mark tries to help the creative entrepreneur identify and formulate his or her own
I heartily recommend this book for those
contemplating starting a new company or business. Reading and referring to this book will
give you a head start on the road to success."
Debi Coleman, Managing Partner
"Entrepreneurial experience is a
key element to success. But experience is not a commodity and is very difficult to teach
efficiently and pass along; it's like "capturing lightning in a bottle." Mark
Paul has captured the "lightning in a bottle" that is the entrepreneurial
experience. The Entrepreneur's Survival Guide methodically and effectively outlines the
process of evaluating a business concept and bringing it to fruition as a new enterprise.
I was amazed at how well the book captures the essence of the steps required to increase
the chances of entrepreneurial success, yet is so easy to read and absolutely practical.
This is a must read for those considering entrepreneurial pursuits."
Eric Pozzo, Vice President
Operations: First Silicon Solutions, Inc.
Board of Directors for ABC Technologies,
A serial entrepreneur.