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Next Program |
Luncheon
Tuesday, November 11, 2003
11:30am - 1:00pm
"Generate Demand While
Building Your Brand ... and Achieve Unprecedented ROI"
Location: Benson Hotel, 309 SW Broadway (Star Parking at 5th and Broadway)
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Upcoming Events |
Professional Development
Tuesday, November 25, 2003
8:00 - 10:00am
"Presentation Pitfalls: How
to Avoid Common PowerPoint Blunders"
Location: Multnomah Athletic Club (MAC), 1849 SW Salmon Street, Portland (Free parking
available across the street from the MAC entrance.) Luncheon
Tuesday, December 9, 2003
11:30am - 1:00pm
"Market Trends: Real Oregon
Companies Forecasting 2004"
Location: Benson Hotel, 309 SW Broadway (Star Parking at 5th and Broadway)
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National Awards |
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Contact AMA :
PO Box 82
Portland, OR 97207
503-222-9204
info@ama-pdx.org Site Managed By:
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Photography:
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©AMA Oregon 2001
All Rights Reserved
webmaster@ama-pdx.org
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What: |
"Market Trends: Real Oregon Companies
Forecasting 2004"
Luncheon |
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When: |
Tuesday, December 9, 2003
11:30am - 1:00pm |
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Where: |
Benson Hotel, 309 SW Broadway (Star Parking
at 5th and Broadway) |
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Register: |
Call 503-222-9204 or Register Online |
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Featuring: |
Moderator: Gillian Floren, Editor,
Oregon Business magazine |
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Panelists: Marc Bourret, Vice
President of Marketing, Boyd Coffee Company; Janet Johnson, Vice
President of Corporate Communications, Merant; Jerry Ketel, Creative
Director, Leopold Ketel; Mark
Paul, Partner, Synergy Consulting Group. |
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Sponsor: Join Gillian Floren, editor of Oregon Business magazine, as she
digs deep into the marketing minds of a powerhouse panel discussing what to watch for in
2004. One way to anticipate marketing trends would come from statistical analysis, graph
interpretation and number crunching, but why not go to the source? Real Oregon marketers
who need to get the best results out of strategic marketing. How can you best use your
marketing dollars in the next year to maximize return and reach your goals? Does 2004 look
like a year of web site polishing or direct mail campaigning? Are there new ways to learn
more about your customers? How can your company gain the competitive advantage? Whether
you are marketing a service or a product, this diverse panel of senior marketers will give
you new ideas and a fresh perspective as they share their "crystal ball" views! |
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Gillian
Floren/Editor, Oregon Business magazine Gillian Floren is executive editor for
Mediamerica, Inc. and editor of the companys 23-year-old flagship magazine, Oregon
Business. For Mediamerica, she oversees the editorial, production and design side of
the company to produce a range of publications including the business magazine and the
state tourism departments new Travel Oregon, which debuted in the spring 2002. She
also oversees production of Mediamericas custom publications for a variety of
clients. During her years as a journalist, Gillian has seen both sides of the editorial
desk, having been a reporter, writer and editor. Holding a masters in journalism
from the University of North Carolina, she has taught journalism courses for Duke
Universitys writing program, Linfield College and the University of Asmara, Eritrea,
in Northeastern Africa. She now lives, works, runs and bird watches in the Portland area.
A smart, forward-looking magazine for readers across the state, Oregon Business
features innovative leaders, emerging industry trends and successful workplaces and
communities. The magazine is a "must read" for Oregon's top executives, small
business owners, policy makers, and residents who are passionate about the future of the
state. Oregon Business provides a forum for lively dialogue about Oregon, for Oregon. |
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Mark Paul/Partner, Synergy
Consulting Group Mark Paul is Partner at Synergy Consulting Group LLC, a
Portland-based consulting firm. Synergy enables clients to outperform
themselves by improving leadership, marketing, and operational effectiveness -
resulting in high-performance organizations that continually improve revenue &
profitability. Synergy assesses barriers to exceptional performance then implements
high-ROI initiatives to make clients money, often in hands-on, interim executive roles.
Marks first career (11 years) was with Ford and Northrop Corporation - Global 500
electronics manufacturing companies. While at Northrop, he built a $50 million business
unit, with 250 people reporting to him in project roles. He has trained and consulted for
hundreds of companies, including Intel, Electro-Scientific Industries, US Software, Oregon
Graduate Institute, Employment Trends, Chrome Systems, etc.
Mark has served on boards of directors and advisors for various technology companies,
has a bachelors degree in Physics, a patent, and recently published the 2nd edition
to The Entrepreneur's Survival Guide: Tips and tricks to start and build your
company. (available at http://www.ama-pdx.org/www.synergy-usa.com/esg2.htm and http://www.amazon.com/). |
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Janet
Johnson/Vice President of Corporate Communications, Merant Janet Johnson has more
than 20 years of experience in high technology marketing, business development and sales.
Currently, Janet is the vice president of corporate communications at Hillsboro-based
Merant, a global provider of enterprise change management software and services. A member
of the Merant team since 2002, Janet is instrumental in driving the company's brand
development, marketing, public relations, advertising, event management and community
outreach initiatives. Prior to joining Merant, Janet served as the director of marketing
communications at Enron Broadband Services. She has also held executive marketing and
sales positions at eFusion, Now Software, and Pacific Telesis. |
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Jerry
Ketel/Creative Director, Leopold Ketel |
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Marc Bourret/Vice President, Marketing, Boyd Coffee Company In
2001, Marc Bourret joined Boyd Coffee Company as their Vice President of Marketing. In
this role he is charged with driving the strategic marketing vision for the Pacific
Northwests oldest family-owned coffee company, and sustaining the Company's position
as a leader in the specialty coffee industry.
In a caffeine-frenzied marketplace, this could have been a daunting task. Fortunately,
Bourret came to the Company with a lifelong love of java and a 21-year-history with The
Nations Newspaper, USA TODAY. There he was charged with spearheading marketing and
sales efforts in the areas of specialty coffee, and coffee houses as well as the
hospitality and foodservice industries.
Most recently, Bourret orchestrated the successful opening of Boyd Coffee Company's
newest specialty retail coffee store in Portland's Pearl District, as well as the launch
of its dynamic new Boyds Coffee (TM) brand.
Since 1900, Boyd Coffee Company has provided specialty coffee, espresso, rare estate
coffees and rare estate tea as well as related equipment to restaurants and other
foodservice operations. A privately held organization managed and run by the third and
fourth generation of the Boyd family, the company offers more than 2000 coffee and food
items to buyers around the world. Boyd Coffee Company has its headquarters on a 30-acre
site just east of Portland, Oregon. More information can be found at http://www.boyds.com/. |
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